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BS: Specsavers ad, insult to Edith Piaf

Related threads:
Lyr Req: Franglaise version - La Vie En Rose (10)
La Vie En Rose (Parody) (12)
Lyr Req: Le Vieux Piano (Piaf) (7)
Lyr Add: Les Trois Cloches / Three Bells (E Piaf) (26)
Lyr Req: La Vie en Rose (Edith Piaf) (41)
Lyr Add: Milord (Edith Piaf) (5)
specsavers Piaf advert (57)
Lyr Req: piaf (10)


Victor in Mapperton 25 Jan 08 - 05:19 PM
Peace 25 Jan 08 - 05:22 PM
PoppaGator 25 Jan 08 - 05:31 PM
Dave Roberts 25 Jan 08 - 05:57 PM
Q (Frank Staplin) 25 Jan 08 - 06:21 PM
Irish sergeant 25 Jan 08 - 06:28 PM
McGrath of Harlow 25 Jan 08 - 06:40 PM
M.Ted 25 Jan 08 - 06:46 PM
Bee-dubya-ell 25 Jan 08 - 07:28 PM
Q (Frank Staplin) 25 Jan 08 - 07:46 PM
Victor in Mapperton 25 Jan 08 - 07:47 PM
McGrath of Harlow 25 Jan 08 - 07:59 PM
Victor in Mapperton 25 Jan 08 - 08:37 PM
Q (Frank Staplin) 25 Jan 08 - 08:44 PM
Victor in Mapperton 25 Jan 08 - 08:55 PM
M.Ted 25 Jan 08 - 10:10 PM
McGrath of Harlow 25 Jan 08 - 10:25 PM
Big Al Whittle 26 Jan 08 - 04:17 AM
Liz the Squeak 26 Jan 08 - 05:26 AM
Jean(eanjay) 26 Jan 08 - 06:43 AM
Victor in Mapperton 26 Jan 08 - 07:05 AM
greg stephens 26 Jan 08 - 08:00 AM
Victor in Mapperton 26 Jan 08 - 08:33 AM
McGrath of Harlow 26 Jan 08 - 08:42 AM
GUEST,jOhn 26 Jan 08 - 09:16 AM
greg stephens 26 Jan 08 - 09:29 AM
Victor in Mapperton 26 Jan 08 - 09:38 AM
M.Ted 26 Jan 08 - 12:01 PM
Victor in Mapperton 26 Jan 08 - 12:13 PM
Dave Roberts 26 Jan 08 - 12:49 PM
Jean(eanjay) 26 Jan 08 - 01:06 PM
Q (Frank Staplin) 26 Jan 08 - 01:19 PM
McGrath of Harlow 26 Jan 08 - 02:41 PM
Victor in Mapperton 26 Jan 08 - 05:10 PM
Liz the Squeak 26 Jan 08 - 05:39 PM
Bonzo3legs 26 Jan 08 - 06:17 PM
Jean(eanjay) 26 Jan 08 - 06:41 PM
The Walrus 26 Jan 08 - 09:16 PM
Backwoodsman 27 Jan 08 - 08:20 AM
GUEST 27 Jan 08 - 01:44 PM
PoppaGator 27 Jan 08 - 02:45 PM
Don Firth 27 Jan 08 - 06:00 PM
McGrath of Harlow 27 Jan 08 - 06:16 PM
Brendy 27 Jan 08 - 06:40 PM
Q (Frank Staplin) 27 Jan 08 - 08:23 PM
Doug Chadwick 28 Jan 08 - 02:41 AM
GUEST,Tunesmith 28 Jan 08 - 03:33 AM
Ella who is Sooze 28 Jan 08 - 03:39 AM
Grab 28 Jan 08 - 09:31 AM
Victor in Mapperton 28 Jan 08 - 10:37 AM
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Subject: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 25 Jan 08 - 05:19 PM

My God just how low can a company stoop to sell a product. Here in Britain the company Specsavers are using film footage of one of the greatest singers of all time,Edith Piaf singing "Non, je ne regrette rien" and they have a taper running across the bottom of the screen saying "I wish I had went to Specsavers for a bargain". This is sick, Edith was blind from the age of 11 to 14 as a result of keratitis.

How can a company be allowed to manipulate such a classic rendition and insult the memory of such a wonderful woman who led such a tragic life.

Sorry folks, just needed to sound off somewhere.

Victor.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Peace
Date: 25 Jan 08 - 05:22 PM

BOYCOTT SPECSAVERS

Ask your friends to call five people who could also call five people, etc.

Let Specsavers know what you're doing and why.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: PoppaGator
Date: 25 Jan 08 - 05:31 PM

Pretty bad taste, to say the least.

That said, there's something to the old show-biz adage that there's no such thing as bad publicity. Public awareness of The Little Sparrow is undoubtedly much greater now that ever, or at least at any time since she was alive, thanks to the worldwide hit film, and this nonsense can only add to the publicity snowball ~ and all the more, thanks to being so controversial.

Of course, she's not among us to reap the benefits, but I suppose her estate gets something out of it, and those of us who are just fans get more chances to sing her praises, defend her honor, remind each other of biographical details, etc.

I wonder if the stupid ad copywriter even know about Edith's childhood blindness. Possibly not; I didn't know until I watched the movie last week. The idea was undoubtedly just to play on the "no regrets" idea. Maybe they should have used Tom Rush's song instead; he, at least, is still alive to collect the royalties.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Dave Roberts
Date: 25 Jan 08 - 05:57 PM

I didn't know about Piaf's unfortunate affliction until now, either.

Quite likely neither did the general public.

I'm sure it's not deliberate but,now we do know, yes, definitely in bad taste.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Q (Frank Staplin)
Date: 25 Jan 08 - 06:21 PM

She was allegedly near-blind from ages 3-7; there are uncertainties about this story.
Great movie, but not 100% accurate.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Irish sergeant
Date: 25 Jan 08 - 06:28 PM

They do it becuase when it comes to advertising the onmly thing they understand is the loss of money. Neil


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 25 Jan 08 - 06:40 PM

I thought it was pretty funny, and not in the least offensive - and there is no implied referance to Edith Piaf's eyesight.

And if it pointed anyone in the direction of listening to Edith Piaf, that's a good thing. Here's the clip on YouTube

I hope they follow it up with a few more singers. Georges Brassens would be a good one.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: M.Ted
Date: 25 Jan 08 - 06:46 PM

Write to them and tell them how you feel. Doubtless others feel the same way--you might write to the French Minister of Culture, or some such person, as well--they would regard it as some sort of outrage as well, and they are rather protective of their icons--


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Bee-dubya-ell
Date: 25 Jan 08 - 07:28 PM

Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Peace - PM
Date: 25 Jan 08 - 05:22 PM

BOYCOTT SPECSAVERS



Better yet, boycott television.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Q (Frank Staplin)
Date: 25 Jan 08 - 07:46 PM

Like McGrath, I got a laugh out of that advertisement. I fail to see what the fuss is about.
I think a Jacques Brel clip would be good too.

I have much of Piaf's music, I think she was great.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 25 Jan 08 - 07:47 PM

Thank you PoppaGator I wasn't aware they had made a film about her life. Shows how up to speed this old duffer is !

Thanks again, I just made arrangements to see it.

McGrath of Harlow, I wasn't shocked to see your derogatory post. It was a little cheap to take a shot at me (yet again) saying you found it "pretty funny" old boy.

Did you take professional lessons to become an arsehole or is it an natural gift ?


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 25 Jan 08 - 07:59 PM

Derogatory? Wasn't even thinking of V's post. Definitely not taking a shot at him. Why on earth would I want to do that? "Pretty funny" referred purely to the ad.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 25 Jan 08 - 08:37 PM

Q, Her music is timeless. I always felt there was so much feeling,yet so much sadness in her beautiful voice.

To use a deceased person of this standing who suffered so much tragedy in her short life as an object of fun and ridicule is downright disgusting and for anyone to say they felt entertained watching it frankly says a lot about them.

Let's hope to God that British Gas or British Nuclear Power don't decide to provide similar old footage to "entertain".


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Q (Frank Staplin)
Date: 25 Jan 08 - 08:44 PM

In the words of the Marx Brothers, HORSEFEATHERS!


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 25 Jan 08 - 08:55 PM

Or in the words of Victor ""horseshit"


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: M.Ted
Date: 25 Jan 08 - 10:10 PM

Actually, Victor, I didn't finish my post--the last line should have been,"Or you could get a life."
And there is still time.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 25 Jan 08 - 10:25 PM

The humour lies in the contrast betweeen Edith Piaf singing about how she has no regrets about big things and the subtitles with her saying how she bitterly regrets something trivial.

And humour is a subjective matter.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Big Al Whittle
Date: 26 Jan 08 - 04:17 AM

Obviously its 'horse feathers' to many.

I suspect its how it strikes you. Theres a similar thread on Mudcat where they have superimposed a big mobile rubbery mouth onto the face of Robert Johnson. Just for a laugh - no profit mtive.

They have even given Robert a 'coontalk' speech pattern - reminiscent of the character, Jim in The Adventures of Huckleberry Finn.

I have been roundly shouted down on the thread for finding this offensive.

Perhaps it is wrong to get upset about the rights of the dead, when so many of the living are humiliated and insulted. Perhaps.....


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Liz the Squeak
Date: 26 Jan 08 - 05:26 AM

A quick poll of those near me has shown that no-one knew she was allegedly blind as a child, only that she lived on the streets. The cynic in me says that a cute blind child has far greater begging power than a scrawny underfed adolescent, but that's my opinion.

If you feel so strongly about the advert, then complain to the Advertising Standards Authority, who are the correct people to contact. Boycotting Specsavers because of their advert will do no good at all, as it is invariably price that determines the majority of purchases. If I don't go to Specsavers, it isn't that I find their advertising distasteful, it's because I find their prices too high.

LTS


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Jean(eanjay)
Date: 26 Jan 08 - 06:43 AM

I love listening to Edith Piaf but not in that advert; it really is in poor taste. I had considered complaining when I first saw it and this thread has just made me realise that I should make the effort and do it.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 26 Jan 08 - 07:05 AM

Thank you Liz.

Just submitted my complaint.

Thank you for taking the time to send the link.

Victor


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: greg stephens
Date: 26 Jan 08 - 08:00 AM

I am a total admirer(beyond idolatry) of Edith Piaf. I do not find the ad in the least offensive. I'm also at a total loss as to how anyone else could find it offensive. It seems to me a total tribute to her. It contrasts(as McGrath has pointed out much better than I could)the largeness of her singing about regrets with the smallness of the Specsaver regrets....a standard humorous use the good old figure of speech known as bathos.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 26 Jan 08 - 08:33 AM

I found the advertisement tacky, in the same way I would find it tacky if the French used Princess Diana to push a product.

I suppose this type of "humour" has it's audience.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 26 Jan 08 - 08:42 AM

It might depend on the product. If they used Princess Diana as a way of encouraging people to wear seat belts I think that might be an excellent thing.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: GUEST,jOhn
Date: 26 Jan 08 - 09:16 AM

specsavers are shit anyway, got some glasses from there, they was 100 quid, plus i paid an extra tenner for anti scratch coating and they still scratched, and hey fell to bits, little scews fell out etc, total bloody rip off.

i just got some new glasses from tesco, 20 quid!, free sight test, and miles better quality than spcsavers.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: greg stephens
Date: 26 Jan 08 - 09:29 AM

So now you can see La Vie en Rose, I expect.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 26 Jan 08 - 09:38 AM

Well jOhn, "Every little helps" a case of J'ai des regrets d'aller à Specsavers.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: M.Ted
Date: 26 Jan 08 - 12:01 PM

We gently reafirm, Victor, that there are greater injustices in the world.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 26 Jan 08 - 12:13 PM

There are indeed M.Ted, sadly too many.

It's unlikely we will have any impact on any of them, so that's why you and I just highlight the things that irritate us on a forum.

I found the ad, tacky and distasteful. Clearly some here didn't.

I will keep my opinions to myself and if everyone else here was to do the same, this section of the forum would close.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Dave Roberts
Date: 26 Jan 08 - 12:49 PM

I agree with jOhn. I went to Specsavers in Northwich and, although the eye test was good (I'm diabetic and you need to have it done properly, as we all know), the glasses they sold me fell to bits shortly after I got them.

To be fair, this might well happen with glasses from other opticians, but I usually manage to lose them before they have the chance to disintegrate.

I'm going back to CATS Opticians in Middlewich (plug).


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Jean(eanjay)
Date: 26 Jan 08 - 01:06 PM

I only ever went to Specsavers once and this advert has put me off even more.

It is distasteful and since Mudcat is a music forum I think that it is appropriate to discuss it here - but maybe it should have been put in the music section.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Q (Frank Staplin)
Date: 26 Jan 08 - 01:19 PM

A funny add. Have they done others? I would like to see them.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 26 Jan 08 - 02:41 PM

Try YouTube Q - Specsavers ads , including one which I think is a parody, but maybe its a real foreign ad that got banned here...

Specsavers? They seem about the same as any of the other firms, but I've found they do seem particularly good about mending glasses that have been sat on and so forth - even when they didn't get bought there.

I'm afraid none of our three Tescos here does eye tests or sells glasses. Clearly Leeds leads in this respect.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 26 Jan 08 - 05:10 PM

I went to a private clinic two years ago for cataract surgery. Maybe they should advertise with the old Johnny Nash hit "I can see clearly now".

Or

In the 1970's a group called "The Adverts" had a hit with "I'm looking through Gary Gilmore's eyes". Brought out weeks after his execution.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Liz the Squeak
Date: 26 Jan 08 - 05:39 PM

'I can see clearly now' was used in an advert, I think for eye drops...

The Police song 'Don't stand so close to me' was used for a deodorant ad.

LTS


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Bonzo3legs
Date: 26 Jan 08 - 06:17 PM

What rubbish - only idiots get offended on behalf of other people!


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Jean(eanjay)
Date: 26 Jan 08 - 06:41 PM

Some adverts use songs quite tastefully.

"Non, je ne regrette rien" is a very powerful song sung by someone with an amazing voice and an interesting life.

The captions on the screen, whilst Edith Piaf is singing, about getting 2 pairs for £75 and the word Specsavers seem to trivialise the song. It sort of cheapens things. I don't like looking at it; I just close my eyes and listen to the song.

Now the other Specsaver advert about the blow job was distasteful in a different way, but it was funny. If that woman's eyes are that bad then maybe she needs more than Specsavers!


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: The Walrus
Date: 26 Jan 08 - 09:16 PM

I must say that I find the Specsavers use of Piaf somewhat counter productive. If I'm sitting when the ad comes on, my tendency is to sit back with eyes closed to listen, if I'm on my feet, I'll listen while I carry on with what I'm doing, either way, I don't tend to bother about the sub-titles. Good music dumb add.

W


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Backwoodsman
Date: 27 Jan 08 - 08:20 AM

Strikes me some people are constantly searching for opportunities to be 'offended'. I bet they even get offended by totally inoffensive things on the basis that they fail to offer a suitable degree of offence.
Life's wa-a-a-a-a-y-y too short.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: GUEST
Date: 27 Jan 08 - 01:44 PM

If you dont like what you see on tv....either dont watch it , or complain to the appropriate people, just hearing her voice is pleasant to me.....especially as it has just been on in the background , as i am on the pc... suzi


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: PoppaGator
Date: 27 Jan 08 - 02:45 PM

Were it not for the current release and success of the film La Vie en Rose, I doubt that any ad agency would have produced an ad featuring Ms Piaf.

It probably would never have been made in the States, even right now duirng Oscar-nominaiton season, because it assumes that the viewer either recognizes the song and knows the meaning of the lyrics, or understands French well enough to translate "Non, je ne regrette rien."

More than can be expected from the average American ~ even the average bespectacled American.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Don Firth
Date: 27 Jan 08 - 06:00 PM

Hmm!

I recall some years back, while sitting in a restaurant, I couldn't help but overhear a conversation at the next table over. There sat a man and a woman and their daughter. The daughter was in her early twenties and had recently graduated from college where she had majored in Business. Advertising. And she was home for a brief vacation over Christmas from her new job with a New York ad agency.

I wasn't intentionally eavesdropping, but I couldn't help but hear what they were talking about . The young woman was bragging to her parents about some of the ad campaigns she had worked on and written ad copy for. The more she talked, the more appalling she began to sound. Apparently this young woman was perfect for the job because she seemed to have absolutely no ethical sense whatsoever. It sounded as if she would say damned near anything to come up with a catchy phrase or gimmick to sell a product. Several times, when she quoted a sample of her work, her father would say something like, "But, honey, that isn't true!" Or "Is that ethical?" She just ignored it and proudly went on to her next brag.

At one point, I saw the mother and father exchange a horror-stricken glance that said eloquently, "What have we spawned!? We should have drowned her at birth!"

Don Firth


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: McGrath of Harlow
Date: 27 Jan 08 - 06:16 PM

..."it assumes that the viewer either recognizes the song and knows the meaning of the lyrics, or understands French well enough to translate "Non, je ne regrette rien."

Not necessarily. The people who put ads together may sometimes be creeps, but even so they are also competitive and often enough creative. Selling things to the public isn't necessarily the main point. They are probably more motivated a lot of the time by the hope of impressing their peers, and winning awards.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Brendy
Date: 27 Jan 08 - 06:40 PM

Saw this ad... 'Sacrilege' was the first word that came to mind...

.... and the second..., and the third...

B.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Q (Frank Staplin)
Date: 27 Jan 08 - 08:23 PM

Many years ago (1950s, when I was in university) I remember a little French restaurant in Austin, Texas, which had nothing but Piaf on its record player. Another in Houston. I ate at a similar one in Denver, CO.
Maybe we were few, but, along with several friends, Piaf recordings were part of our collections at the time. Probably just at popular at colleges out in the 'sticks' (outside the eastern urban areas) as the Weavers or Tom Lehrer or whomever-

I wonder if Hawkins got a fee from Specsavers? I would presume so.

Interesting advs, some intelligence shown by that company. The eyeglass outfits here push starlets, sports figures and the international set.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Doug Chadwick
Date: 28 Jan 08 - 02:41 AM

The worst thing about the ad, for me, is that I have to listen repeatedly to Edith Piaf.

Can't stand her!


DC


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: GUEST,Tunesmith
Date: 28 Jan 08 - 03:33 AM

I hate the ad! And, I will certainly not be buying any glasses at Specsaver!


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Ella who is Sooze
Date: 28 Jan 08 - 03:39 AM

If you are really annoyed, then complain to the British Broad Casting Standards association, or similar.

Regards

EWIS


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Grab
Date: 28 Jan 08 - 09:31 AM

Victor, are you just looking for an excuse to feel aggrieved?

There's zero connection between the film and her childhood illness - glasses don't affect keratitis. You might as well say that you're offended by an advert for food because you once had a stomach bug.

No, your grievance is simply that they've used one of your idols' songs on an advert. So get over it! You don't own it. And at least it's been used in a way which makes it somewhat imaginative - better than trashy woman's mags using "Whatever you want" or "More more more", or Microsoft using "Start me up", or the recent car ad which uses "Dock of the bay" completely out of context.

As for me, I'm with Doug - for me, her voice is (to quote Neal Stephenson) "like having a killer bee in each ear". Ah well, other people don't like Chris Isaak and Dire Straits, so hey ho.

Graham.


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Subject: RE: BS: Specsavers ad, insult to Edith Piaf
From: Victor in Mapperton
Date: 28 Jan 08 - 10:37 AM

Just got an excellent response from the complaint I sent in on Saturday from Barrie Smillie,Complaints Administrator.

It would appear quite a few have contacted him over this.

Grab, Go boil your head, thanks.


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