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BS: New Harry Potter Book- green!

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beardedbruce 20 Mar 07 - 03:39 PM
EBarnacle 20 Mar 07 - 05:59 PM
Stilly River Sage 20 Mar 07 - 07:10 PM
Scrump 21 Mar 07 - 11:46 AM
skipy 21 Mar 07 - 01:29 PM
Stilly River Sage 21 Mar 07 - 01:53 PM
Bee 21 Mar 07 - 09:42 PM
John O'L 21 Mar 07 - 11:11 PM
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Subject: BS: New Harry Potter Book- green!
From: beardedbruce
Date: 20 Mar 07 - 03:39 PM

Final Potter book: 784 'green' pages
POSTED: 1:45 p.m. EDT, March 20, 2007

Story Highlights• "Harry Potter and the Deathly Hallows": 784 pages
• Publisher has made commitment to enviro-approved paper
• First printing a whopping 12 million copies


NEW YORK (AP) -- The printing for the final Harry Potter book will not only be the biggest, but also the greenest.

Scholastic Inc. announced Tuesday that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for "Harry Potter and the Deathly Hallows," coming out July 21 with a first printing of 12 million.

J.K. Rowling's seventh Potter book will be a hulking 784 pages, Scholastic said, a comparable length to the last couple of Potter releases.

Among the details of Tuesday's agreement:


The paper used will contain "a minimum of 30 percent post-consumer waste (pcw) fiber."


Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, an international organization with a mission to "promote environmentally responsible, socially beneficial and economically viable management of the world's forests."


A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber."

"We applaud Scholastic's progressive and bold commitment to support responsible forestry practices by buying FSC certified and recycled papers," Liza Murphy, senior marketing manager in the Rainforest Alliance's sustainable forestry program, said in a statement issued by Scholastic.

In 2005, when "Harry Potter and the Half-Blood Prince" came out, Greenpeace and other environmental groups complained that Scholastic wasn't using enough recycled paper and urged consumers to buy copies from the Canadian publisher, Raincoast Books.

Scholastic would not say at the time how much recycled paper it used, but said it did not use paper from ancient or endangered forests. Sales, apparently, were not affected: "Half-Blood Prince" sold 6.9 million copies in the first 24 hours.

On Tuesday, Greenpeace issued a statement praising the new standards for Potter 7 and noting that in "Europe and Canada, the past several editions of the Harry Potter series have been printed on forest friendly paper, per the wishes of J.K. Rowling."

"Many of the Harry Potter fans worldwide have been able to enjoy the books on FSC-certified paper, and it's great news that Ms. Rowling's American readers can enjoy the final installment of Harry Potter while playing a part in responsible forest management," said Greenpeace forest campaign coordinator Scott Paul.


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Subject: RE: BS: New Harry Potter Book- green!
From: EBarnacle
Date: 20 Mar 07 - 05:59 PM

Lady Hillary and I have ordered 2 for the first night release party--one for reading and the other for saving with relevant paraphernalia in pristine condition.


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Subject: RE: BS: New Harry Potter Book- green!
From: Stilly River Sage
Date: 20 Mar 07 - 07:10 PM

With that many in production, it won't be a rare item. Kind of like collecting Beanie Babies. Probably a waste of space.

SRS


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Subject: RE: BS: New Harry Potter Book- green!
From: Scrump
Date: 21 Mar 07 - 11:46 AM

And money.


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Subject: RE: BS: New Harry Potter Book- green!
From: skipy
Date: 21 Mar 07 - 01:29 PM

I'm sure it will have a blue cover, not a green one!
Skipy


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Subject: RE: BS: New Harry Potter Book- green!
From: Stilly River Sage
Date: 21 Mar 07 - 01:53 PM

Yes, that too.


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Subject: RE: BS: New Harry Potter Book- green!
From: Bee
Date: 21 Mar 07 - 09:42 PM

Well, SRS, that depends on how low-acid they make the recycled paper. All the beloved Ace Doubles of my youth are crumbling away as the pages eat themselves in the often cold and humid conditions of secondhand bookstores...


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Subject: RE: BS: New Harry Potter Book- green!
From: John O'L
Date: 21 Mar 07 - 11:11 PM

"With that many in production, it won't be a rare item."

Hold that thought, SRS, that's the very thing that will make them rare.


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