Go to http://www.newlifestyles.com/click here. This organization provides free directories of senior homes, centers, and services for a large number of geographic areas. (I imagine the advertisers --i.e., the listed homes and services-- foot the bill for the directories.You will also find various free newspapers such as "Senior Life" in the lobbies of various retirement and nursing homes. Nearly all have ads for various facilities, and some even have directories in them.
Also, call call a couple of the larger facilities in your area and ask the administrator, the marketing director, or the activity director for information on where to find directories and other publications of this sort.
Genie