Mudcat Café message #4004785 The Mudcat Café TM
Thread #166495   Message #4004785
Posted By: Joe_F
16-Aug-19 - 06:40 PM
Thread Name: Mudcat ads
Subject: RE: Mudcat ads
Hurray! An answer: "With Google Adsense, which Mudcat uses, the site owner is paid per click, or per thousand times the ad is displayed - I don't know which."

It seems to me the latter must be "which". I presume that people who do not like to see ads will not click on them if forced to see them. Thus, if the Mudcat were paid by the click, it would lose nothing if such people blocked ads. But then, why not set it up that way? If what the advertiser wants is clicks, why shouldn't that be what the advertiser pays for? I will not repeat my guess.