Mudcat Café message #309589 The Mudcat Café TM
Thread #25612   Message #309589
Posted By: black walnut
01-Oct-00 - 12:19 PM
Thread Name: CJRT Toronto dropping folk, blues, world
Subject: RE: CJRT Toronto dropping folk, blues, world
Working backwards, as I sometimes do, especially on days like today when struck by an evil cold virus, I will send you the whole Peter Goddard article, for the benefit of you who might be interested and who do not receive the Toronto Star:

"A commercial tie-in might also be behind the recent program purge at CJRT-FM.

The non-profit classical and jazz station has become increasingly commercial since the arrival in 1998 of new station manager Chuck Camroux, who's struggled to make up the Harris government's 1996 cancellation of the $1.3 million provincial gran - about 40 per cent of the station's revenue.

Last weekend heard the end of the CJRT-FM's folk, world-music, blues and swing-era Saturday afternoon shows. Rumours of their cancellation resulted in a deluge from fans around the city, admits CJRT-FM music director Alex Baran.

Gone from Sunday's lineup are are Record In Review and Sunday At The Opera. Starting today, Saturday's afternoon slot will feature a jazz show hosted by Mary Lou Creechan. Sundays, starting tomorrow, will have mostly classical music.

'Money,' said Baran recently, 'it's all about money.'

With the new streamlining, Camroux projects saving of up to $100,000 a year.

But sources close to the station say Camroux's projections are nonsense. 'The maximum he's saving is around $25,000 through these cancellations,' says one insider.

'And he's going to lose far more than that in pledges, which aren't going to come to the station when they start fundraising on air. Thes fans are really (bleep).'

BUT TORONTO'S NEWSPAPER WARS MAY BE THE REAL DECIDING FACTOR BEHIND CJRT-FM'S STREAMLINED NEW FORMAT. (capitalization mine. ~b.w.)

A recent deal between the station and the National Post will have CJRT-FM being offered live - in real-time audio, as part of the National Post Online service - within weeks.

Since a National Post survey found that 40 per cent of its readers preferred classical and jazz, it surely behooves CJRT-FM to go along with its new-found media partner.

Conrad Black and Woody Guthrie are not on the same page.

Yet this apparent boom for jazz buffs might prove to be a bust. All the new jazz added to the station since Camroux arrived has been lightweight non-jazz.

If what Post readers really want from the station proves to be pleasant, jazz Muzak, then 35-year CJRT veteran Ted O'Reilly's weekday program, a source of real jazz, might be in danger, too.

And CJRT-FM would have the bucks but not the music."

(....Peter Goddard, Persuasion, Sept.30, 2000 The Toronto Star)

tres interessant, n'est-ce pas?

~black walnut