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User Name Thread Name Subject Posted
wilco Web group for independent music stores? (4) RE: Web group for independent music stores? 13 Mar 06

A good example of the value of the site would be the situation with Alvarez Guitars.
   For years, Alvarez focused on the small, neighborhood store, and the Alvarez lime was popular with the independent. With this approach, you didn't have to compete with Musicians Friend or Guitar Center or Elderly. You could develop the Alvarez line for them.
   This year, Alvarez, for some reason, went "big" with Musicians' Friend. Every independent in the country is dumping Alvarez now.
    What line will replace Alvarez for the small store?

Wilco 48

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