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User Name Thread Name Subject Posted
Walking Eagle Oh, those flag-draped coffins! (31) RE: Oh, those flag-draped coffins! 05 Mar 04


There are some big differences between Kerry using his military service and Pres. Bush showing pictures of 9/11. One is sensitivity. Another is that Kerry chose to go to VN. Yet another is that this ad is trying to use scare tactics. Another is that Kerry knew what he was getting into, Pres. Bush is taking advantage of something that just happened to drop in his lap.

What I find interesting is that the staffers seem hurt by the fact that someone is criticising their ad. Back in the stone age when I took political communications we learned not to be defensive about criticism. We learned to pull the offensive ad, QUICKLY, and have our candidate issue something saying to the effect that he was sorry that the ad came across as offensive and he apologises to the offended parties. We had to work quickly on that one when John Gilligan was elected Governor of Ohio. It didn't make any difference how WE felt about our ad. How the offended group felt DID.


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